How to Find a Great Copywriter
If you wish to use the internet to generate an income, you'll need a site. That website should be well written, especially if you're hoping it will generate an income. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are great. Some of these copywriters have lots of talent. Some merely wish they had talent and are trying to make a little money because someone told them writing online would be easy. The following are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no site, how can they claim to be able to help you with the one you are putting up? Examine the copy on this web site. If there are a number of errors, this is not good.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar mistakes. Does the website copy induce an emotional response as you are reading it? Does it help you like the writer? Does it make you want to follow up and discover more about the writer? Does it make you want to jump to hire them right away? Does it make you feel like you have to leave? Does the website copy cause you to feel mad? These are all vital reactions and you should pay attention to them.
Perform a little more inquiry on the copywriter. Look for reviews for the writer on unbiased web sites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be positive ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These pstings merit attention. It is wise to ask the writer to give you references too. See to it that find you follow up and really get in contact with those references and ask for an honest opinion from them.
See to it that you spend at least a little time browsing the samples provided by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is especially important when you're trying to hire a writer who claims to be an expert in a specific subject. If the writing reads like a revamped Wikipedia article, you should find someone else.
You have many options available to you when you're trying to see whether or not to hire a copywriter. It's important to do your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.